CITIZEN Debuts CZ Smart Watch with Proprietary Wellness Software That Anticipates, Learns, and Gets Smarter with the Wearer

CZ Smart YouQ Forecasts 24-Hours Ahead to Help the Wearer Extend Peaks and Curb Drops in Alertness, Leverages NASA Scientific Research and AI Models Built with IBM Watson® Studio Designed to Offer Radically Personalized Actions to Optimize Wearer Wellness

NEW YORK, Jan. 4, 2023 /PRNewswire/ -- CITIZEN, an innovator in watchmaking, announced today the launch of its newest version of CZ Smart, the Smarter Smartwatch, at CES (Consumer Electronics Show) 2023. The revolutionary wearable provides a built-in self-care advisor through the proprietary CZ Smart YouQ application, developed using research pioneered by NASA's Ames Research Center and AI built through CITIZEN partnerships using the environment and tools within IBM Watson® Studio on IBM Cloud. The CZ Smart YouQ software helps the wearer understand and anticipate patterns of fatigue and alertness and offers customized insights and personalized strategies to build better habits to maximize a wearer's daily potential. CZ Smart watches combine timeless watch design, purposeful function, and innovative technology in a game-changing wearable device.

The CZ Smart YouQ application provides insights that help make the wearer smarter about their own wellness, syncs with their daily life, and provides real-time biofeedback. Using neural networks developed within the IBM Watson® Studio workspace, CZ Smart YouQ can learn and understand the wearer's chronotype (an individual's preferred timing of sleep and wake) within seven to ten days by processing their sleep data and Alert Scores and deepens that understanding over time. Alert Scores are generated when a wearer takes a custom-designed Alert Monitor test, a consumer-facing iteration of NASA's Psychomotor Vigilance Task Test (PVT+), originally developed to determine the mental acuity of astronauts. The CZ Smart YouQ Alert Monitor was designed based on NASA's PVT+ test and utilizing research from leading science and academic experts at NASA's Ames Research Center Fatigue Countermeasures Laboratory. The Alert Monitor tests are brief, gamified, and can be taken daily to measure the wearer's alertness.

Through personal data points captured with the watch, including Alert Scores, chronotype, sleep patterns, activity, and heartrate monitoring, CZ Smart YouQ quantitatively analyzes and learns about the wearer's unique characterization, rhythms, and habits to enhance personalization. By utilizing a dynamic recognition model to match wearers to their chronotype, the CZ Smart YouQ application recommends highly personalized Power Fixes, suggested actions to help the wearer mitigate the effects of fatigue, improve alertness, and promote the building of better habits, readying the wearer to meet whatever the day may bring.

Over time, aggregating wearer data will enable CZ Smart YouQ to cater to wearers more personally; not just in understanding them, and their relationship to chronotypes, but also in understanding the effectiveness of certain Power Fixes for each person.

"The latest CZ Smart watch is a game-changing product that brings CITIZEN's legacy of watchmaking together with best-in-class research and technology of NASA and IBM, directly to wearers' wrists," said Jeffrey Cohen, President at CITIZEN Watch America. "Coupled with the proprietary CZ Smart YouQ application, this smartwatch is a revolution in wearable wellness."

The YouQ Software is available exclusively on the second generation of CZ Smart watches. Styles include a sport model, available with silicone, leather, and stainless-steel straps and a casual model in mesh bracelet, stainless-steel links, and silicone straps. All CITIZEN CZ Smart watches offer downloadable, customizable dials and a range of interchangeable bracelet, mesh, leather, and silicone straps for practicality and style preference. CITIZEN also highlighted a new second generation Hybrid smartwatch at CES 2023, which will launch to consumers in the second half of 2023, with the YouQ wellness software implemented in due course (date to be confirmed).

Citizen launched the first generation of CZ Smart watches in November 2020 with the brand's first-ever touchscreen smartwatch, followed by a hybrid model in Fall 2021. The latest generation of CZ Smart watches with the proprietary CZ Smart YouQ application will be available in the U.S. at starting in March 2023.

Details on international availability (UK, Canada, and Mexico) will be furnished upon request.

Technical Specifications


CITIZEN CZ Smart PQ Smartwatch


Sport: MX1010-59X, MX1017-50X, MX1011-05X, MX1018-06X, MX1016-28X

Casual: MX1000-52X, MX1002-57X, MX1005-83X, MX1003-71X, MX1000-28X, MX1000-01X


March 2023

Case Size / Display Size / Display Type

41mm Casual and 44mm Sport / 1.3" / AMOLED

Processor / Storage

Qualcomm® Snapdragon™ Wear4100+ / 8GB

Rechargeable Battery

24+ hour battery life, varies based on usage. Full charge in 40-minutes

Sport and Casual Smartwatch: Up to 20% better battery life

Hybrid Smartwatch: Up to 50% better battery life

Play Store Auto Install / Pre-Loaded Apps

Google Fit™, CZ Smart YouQ  

Strava™, Spotify™, YouTube Music™, Amazon Alexa™


 Gyroscope, altimeter, barometer, accelerometer, heart rate sensor, SP02, ambient light sensor


Android™ and iOS™ compatible* / Bluetooth / Wi-Fi / GPS / NFC / Microphone / Speaker

*Supported features may vary between countries with compatibility subject to change.

This device and its related software are not intended for use in the diagnosis, cure, mitigation, treatment or prevention of disease or other conditions.

Citizen Connected works with phones running the latest version of Android (Excluding Go Edition and phones without Google Play Store) or iOS. Supported features may vary between platforms and countries with compatibility subject to change.


Citizen, a pioneer in watchmaking and innovation since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates "Better Starts Now," searching for and accomplishing goals that cultivate positive change. Citizen was an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core company value.

For over 100 years, Citizen has been operating on its corporate philosophy of "Loved by Citizens, Working for Citizens", with a focus on designing innovative watches that are good for people, society, and the planet. Citizen is dedicated to expanding its business while earning the trust of its stakeholders and continuously improving its corporate value through management that takes into consideration social issues such as human rights and the global environment throughout the value chain.

Citizen's diverse portfolio of high-performance and eco-mindful watches is accessibly priced and ranges from professional-grade, sport-inspired designs with advanced functions to sophisticated, timeless silhouettes that are beautiful as well as collectible.


For further information: Melissa Taylor,; Cara Maffucci,