PEACHTREE CITY, Ga., Jan. 11, 2021 /PRNewswire/ -- Today at CES 2021, Panasonic Automotive Systems of America (Panasonic Automotive) is pleased to introduce its new Augmented Reality (AR) HUD. A leader in projection generation innovation, Panasonic utilizes its latest advances in optics, volume optimization and imaging technology, combined with AI technology from its SPYDR cockpit domain controller to render near-field and far-field content for vehicle information (like speed), object and pedestrian detection, and mapping / route guidance, for a seamless, more engaged and informed driver experience.
"The HUD market is one of the fastest growing categories in mobility, but traditional HUDs only cover a small section of the road," said Scott Kirchner, president Panasonic Automotive and executive director, Panasonic Smart Mobility. "Panasonic's AR HUD solutions cover more of the roadway, with traditional cluster content like speed and fuel in the near field as well as 3D overlays in the far field, showing navigation and other critical driver data mapping spatially to the road ahead. And in a future with more self-driving vehicles, our AR HUD could provide an important added level of comfort and assurance for AV passengers as well."
Panasonic's AR HUD system projects 3D, AI-driven key information into the driver's line of sight to help reduce driver distraction and potentially increase safety on the road. Panasonic's AR HUD development utilizes a PRIZM process to address all aspects of users' needs today, tomorrow and in the future:
The key features of the new AR HUD include:
Panasonic's strategic collaborations with emerging tech innovators provide added depth and breadth to the data-driven visuals in Panasonic's AR HUD: striking, dual plane, high-resolution laser holography is by Envisics, developers of a patent-protected, dynamic holographic platform that enables true holography across multiple mobility applications; and the 3D localization technology and AI navigation and situation awareness analytics is from Phiar, developers of a patent-protected spatial-AI, AR navigation platform.
For more information about Panasonic's new AR HUD, visit the Panasonic CES 2021 Experience at na.panasonic.com/ces or listen to Panasonic's Tech Talk on urban mobility trends and the future of UX.
About Panasonic Automotive Systems Company of America
Panasonic Automotive Systems Company of America is a division company of Panasonic Corporation of North America and is a leading global supplier of automotive infotainment and connectivity system solutions. Panasonic Automotive is headquartered in Peachtree City, Georgia, with sales, marketing and engineering operations in Farmington Hills, Mich. For more information on Panasonic Automotive, please visit: http://us.panasonic.com/automotive.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic's ideas and innovations at www.na.panasonic.com/us.
SOURCE Panasonic Corporation of North America