LAS VEGAS, Jan. 6, 2020 /PRNewswire/ -- CES® -- Synamedia, the world's largest independent video software provider, today announced it has entered a partnership with Pearl TV to join the Phoenix Model Market Initiative.  This collaborative, single-market effort to plan for and implement a transition to next-generation over-the-air television broadcasting via an end-to-end model system will help foster industry consensus and drive ecosystem development.  Synamedia will be showcasing its ATSC 3.0 solutions at CES 2020, January 7-10, Las Vegas.

The Phoenix Model Market Initiative is focused on confirming basic TV service parameters and performance, determining consumer appeal of next-generation high dynamic range video and immersive audio content, assessing TV application features and implementation requirements, testing interactive and addressable advertising functionality, determining consumer device and service appeal, and ensuring effective and efficient interoperability with multichannel video programming distributor (MVPD) systems.  Synamedia will provide encoding expertise and services – both developed internally with its video processing experts and through strategic partnerships with Triveni Digital and Dolby Laboratories. It will also build future ATSC 3.0 applications based on market needs.

"Synamedia has more than 30 years of industry experience delivering true end-to-end solutions, inclusive of and beyond encoding and transmissions. Not only does this make our portfolio unique, it also highlights the vast expertise and support our team can bring to game-changing initiatives like the Phoenix Model Market," said Dave Longaker, Senior Vice President and General Manager of the Americas, Synamedia. "Our commitment to our customers and the industry as a whole is to create value, enable great customer experiences, and simplify complexity, all while reducing costs. This aligns nicely with the vision of what Pearl TV is driving in Phoenix.  We are honored to join the group bringing it to market."

"The success of our test bed in Phoenix will be as successful as the commitment and expertise of the partners in our ecosystem," said Anne Schelle, managing director, Pearl TV.  "Synamedia's expertise is distinctive in our industry due to their decades-long track record of enabling and securing TV.  Examples of this is their relationships with MVPDs or even the millions of IRDs they have in the market. Their participation in Phoenix will certainly prove helpful to the larger goal of the Initiative. We're thrilled to have them on board."

Synamedia's video network portfolio comprises award-winning services and solutions that enable secure distribution, processing and delivery.  This portfolio expanded at NAB 2019 when the company introduced solutions tailored to address ATSC 3.0 needs including offering more immersive viewing experiences, more personalization and more services.  Synamedia's virtualized digital content manager (DCM) offers exceptional video services for broadcasters, including live transcoding to multiple bit rates and formats, scalable video functions, best-in-class video quality, and an intuitive user interface.

At CES 2020, Synamedia will be in Chambertin 1 on the ground floor of the Wynn Hotel. Customer appointments can be booked here.

About Synamedia 
We're helping service and content providers around the world to deliver, protect, and monetize video content so they can win in the age of Infinite Entertainment. Our video network business unit boasts a portfolio designed to ratchet up the quality and cost effectiveness of live streaming, featuring award winning services such as our virtualized Digital Content Manager, and ATSC 3.0 solutions. Synamedia is trusted by over 200 top satellite DTH, cable, telco and OTT operators, broadcasters, and media companies.

Synamedia is backed by the Permira funds and Sky.

Twitter: @SynamediaVideo
LinkedIn: Synamedia

About Pearl TV:
Pearl TV is a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry.  Pearl's membership, comprising more than 400 network-affiliated TV stations, includes eight of the largest broadcast companies in America: Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, the E.W. Scripps Company, and TEGNA, Inc.

About the Phoenix Model Market: 
The Phoenix Model Market is a collaborative effort with a dozen Phoenix, Arizona TV broadcasters who are launching next-gen TV service marketwide, as a model for the TV industry.  Participating TV groups and stations in the Phoenix Model Market include: Arizona State University's Arizona PBS (KAET), Arizona Television's KAZT Channel 7 (Independent),  Fox Television Stations' KSAZ (Fox) and KUTP (MyTV), Meredith's KPHO (CBS) and KTVK (Independent), E.W. Scripps' KNXV (ABC) and KASW (CW), Telemundo Station Group's KTAZ (Telemundo), TEGNA's KPNX (NBC), and Univision's KFPH-CD (UniMas) and KTVW (Univision).

For press and analyst queries, please contact:
Tracey Sheehy
Breakaway Communications for Synamedia
synamediaUS@Breakawaycom.com 
+ 1 (212) 616 6003

SOURCE Synamedia