Company to license its technology for the development of secure IoT devices
LAS VEGAS, Jan. 7, 2019 /PRNewswire/ -- CES 2019 – BlackBerry Limited (NYSE: BB; TSX: BB) today announced it is scaling its BlackBerry Secure technology and licensing strategy to empower the electronics industry to rapidly bring-to-market safe and secure IoT devices.
According to a recent survey commissioned by the company, approximately 80% of consumers in the U.S., U.K. and Canada do not trust their current Internet-connected devices to secure their data and privacy. Additionally, when asked about future purchases, respondents said they were more likely to choose a product or do business with a company that had a strong reputation for data security and privacy.
The company's new BlackBerry Secure feature packs address this concern and buying preference by giving IoT device manufacturers the trusted software and proven framework to securely build smart products – from health trackers to Alexa-enabled speakers – without having to develop the technology and deep cybersecurity expertise internally.
To ensure the products have been developed to the company's standards, BlackBerry's team of cybersecurity experts review the device. Following this process, the product will be deemed BlackBerry Secure, a recognized symbol of data security and trust.
"2019 will be the year consumers will begin to vote with their wallets and seek out products that promise a higher level of security and data privacy," said Alex Thurber, SVP and General Manager of Mobility Solutions at BlackBerry. "IoT device manufacturers can address security and privacy concerns head-on and stand out in the cluttered IoT space by bringing to market ultra-secure products that consumers, retailers, and enterprises want to buy and use. This new service is a pivotal point in the company's software licensing strategy and underscores BlackBerry's evolution from providing the most secure smartphones to delivering the trusted security for all smart 'things'."
Available today, OEMs will have the choice of the following feature packs which build upon each other and provide various levels of management and control:
BlackBerry will be available to discuss the new solution at CES Unveiled on January 6, 2019 at the Mandalay Bay, and its booth, #7523 in the LVCC North Hall from January 8 - 11, 2019.
To learn more about the BlackBerry Secure feature packs, please visit www.blackberry.com/secure.
About BlackBerry
BlackBerry Limited (NYSE: BB; TSX: BB) enables the Enterprise of Things by providing the technology that allows endpoints to trust one another, communicate securely, and maintain privacy. Based in Waterloo, Ontario, the company was founded in 1984 and operates globally. For more information, visit www.BlackBerry.com and follow @BlackBerry.
BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.
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SOURCE BlackBerry Limited