NEW YORK, Dec. 14, 2017 /PRNewswire/ -- The days of logging 10,000 steps a day on a fitness monitor being "enough" are past us. Fitness trackers continue to get more sophisticated, monitoring everything from our resting heart rate to our caloric intake and even our sleep patterns. With this influx of accurate and actionable data, it's no wonder that 2018 is shaping up to be the year of mass personalization of fitness.
"Developments in FitnessTech over the past year are giving us more options than ever to personalize your fitness efforts to reach your goals," said Julie Sylvester, producer, FitnessTech Summit. "At this year's summit, we'll look at how these high-tech fitness solutions are becoming more accessible to the average consumer, from bringing the gym to their living room through new video platforms, to creating diet and exercise plans based on your DNA. "
Join Living in Digital Times at CES 2018 at the FitnessTech Summit, to explore an in-depth look at the trends, latest technology, and new products geared towards the active individual that's kicking the fitness tech industry into high gear. The one-day conference kicks off CES 2018 on Tuesday, January 9 at 8:30 AM at Tech West (Venetian, Level 4, Lando 4304).
At the FitnessTech Summit you'll hear from companies pushing the fitness tech industry forward with sessions lead by fitness experts, retailers, researchers and more. Highlights include:
- An update on fitness devices and how measuring breath, sweat and hydration are the new games changers.
- A spotlight on Jim Mollica, Vice President of Global Consumer Engagement at Under Armour kicks off the day.
- A look at where fashion and fitness collide through eTextiles that analyze data AND look and perform well.
- An introduction to two groundbreaking companies, Neurovalens and DNAFit, that are reshaping the way that we look at weight loss.
- Mary Liz McCurdy, Global Head of Health & Fitness, Apps BD at Google Play shares insights on how the millennial population is engaging (and spending!) with FitTech.
- Matt Given, CEO of Intelivideo, shares insights on the challenges of creating personalized content for Fitness streaming.
- A look at how gyms are embracing tech to stay competitive and provide a better client experience.
Don't miss the Fitness & Technology Marketplace, one of the most active and engaging areas of CES (Tech West, Sands, Level 2, Halls A-D). This high-energy experience will feature the newest innovations and tools from the leading FitTech brands like Sensoria, AfterShokz, Suunto, Valencell, Solos, Peloton and more.
To view the full conference agenda, visit here. To stay up to date on the latest news, sign up here.
For updates on FitnessTech at CES follow @CESFitnessTec; #FitTechCES and #CES2018
About Living in Digital Times
Founded by veteran technology journalist Robin Raskin, Living in Digital Times brings together the most knowledgeable leaders and the latest innovations impacting both technology and lifestyle. It helps companies identify and act on emerging trends, create compelling company narratives, and do better business through strong network connections. Living in Digital Times produces technology conferences, exhibits and events at CES and other locations throughout the year by lifestyle verticals. Core brands include Digital Health Summit, Digital Money Forum, FitnessTech, Baby Tech, Kids@Play, Family Tech Summit, FamilyTech TV, Beauty Tech, Wearables and FashionWare runway show, Last Gadget Standing and the KAPi Awards. The company also works with various foundations and manages the Young Innovators to Watch awards recognizing student STEAM innovations. For more information, visit www.LivinginDigitalTimes.com and keep up with our latest news on Twitter, Linkedin and Facebook.
About CES
CES® is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world's business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.
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