BYTON Opens North American Headquarters
Global presence to help brand build "next generation smart devices for shared mobility and autonomous driving"
- BYTON's North American headquarters now fully operational; responsible for developing intelligent car experience, autonomous driving and other cutting-edge technologies, as well as the North American market operations and business development
- Top experts from Tesla and Apple join BYTON's core management team
- N.A. Headquarters expected to employ 300 by 2018
- BYTON forms strategic partnerships with leading automotive parts suppliers Bosch and Faurecia
- BYTON committed to creating "next generation of smart devices for shared mobility and autonomous driving"; first drivable prototype to make global debut at CES 2018 Las Vegas

SANTA CLARA, Calif., Dec. 1, 2017 /PRNewswire/ -- BYTON today announced its North American headquarters are now fully operational, marking further progress in the company's strategic effort to establish a global presence. 

BYTON Opens North American Headquarters; Byton is positioning its products as the "next generation smart devices." A key feature includes a 49 inch by 10 inch large-size screen -- an all new smart human-vehicle interface -- and a touch screen steering wheel with gesture recognition.

BYTON CEO & Co-Founder Dr. Carsten Breitfeld and President & Co-Founder Dr. Daniel Kirchert attended the opening ceremony, along with part of the core management team.They introduced new team members Tom Wessner, Senior Vice President of Global Supply Chain, and Jeff Chung, Vice President of Intelligent Car Experience.

Mr. Tim Grayson, Assembly Member of State of California, and Mr. Zhang Jianxin, Chinese Deputy Consul General of the Consulate General in San Francisco, also delivered remarks at the event, welcoming BYTON to Silicon Valley.

BYTON used the occasion to announce it has entered into strategic partnerships with Bosch and Faurecia, two of the world's leading automotive parts suppliers, to jointly develop smart mobility solutions.

Improving global presence by setting up Silicon Valley R&D center focused on developing intelligent car experience

Since its inception in 2016, BYTON has made its global vision clear by establishing a strategic presence in China, Germany and the U.S. as the global digital transformation in the mobility sector comes of age. BYTON's global operation center, manufacturing base and global R&D center are located in Nanjing, China. The R&D center responsible for the design of prototype and concept models is based in Munich, Germany. The company's North American headquarters are in Silicon Valley, the world's tech center. The key focus of the office is developing cutting-edge technologies, including intelligent car user experience, autonomous driving, whole vehicle integration as well as developing and overseeing operations in the North American market. A strategic global presence in three key markets helps ensure the company's access to a diverse pool of talent and other resources, as well as promote BYTON's product development and launch. 

Covering an area of 80,000 square feet, BYTON's North American headquarters has over more than 120 employees, bringing together a number of leading talents in smart connected technology from across the world. BYTON plans to add another 200 jobs in the next year. Its opening marks another milestone in the company's development journey. "BYTON's idea of marrying the automotive industry with digital technology is well in line with the development direction of technology as represented by Silicon Valley. Silicon Valley's strength in technology and talent will provide powerful support for BYTON's R&D endeavor in intelligent driving," said Dr.Carsten Breitfeld.

Former top experts from Tesla and Apple join BYTON

"BYTON's core management team combines the R&D and manufacturing experience of traditional premium car making with strengths in digital innovation and technology thanks to our group of talents in automotive design, engineering and manufacturing, electrical powertrain, smart connectivity, autonomous driving, intelligent car experience, supply chain management, marketing, and more," said Dr. Daniel Kirchert. "This will serve as a critical guarantee for BYTON's quality growth and development, and differentiation. The additions of Tom Wessner and Jeff Chung further boost BYTON's technological strengths in innovative supply chain management and development of intelligent vehicle user experience."

Tom Wessner is a veteran supply chain expert with more than 30 years of experience in the automotive industry. During his service with Tesla, he established the purchasing and quality functions capable of attracting global suppliers to fuel the rapid growth and success of the Tesla Model S sedan. His joining the BYTON team further enhances BYTON's cost control capability during product development and production.

Jeff Chung is a seasoned global engineering executive and product development leader of innovative products and disruptive technologies in consumer electronics, imaging and networking. While working at Apple, Jeff led system engineering teams in designing multiple Mac products. At BYTON, his engineering team will be dedicated to combining traditional car functions with digital technologies to deliver an intelligent car experience.

Strengthening supply chain by joining hands with world's leading automotive parts suppliers

BYTON today inked strategic partnerships with Bosch and Faurecia, strengthening its global supply chain. BYTON will mainly work with Bosch on powertrain and braking systems. BYTON will work with Faurecia on the development and design of advanced interior technologies that takes advantage of the latest technologies in EV architecture, connected user interface and autonomous driving features.

Thanks to the strong engineering and innovation capabilities in automotive parts development at Bosch and Faurecia, the partnerships will help power BYTON's vision of changing the future of mobility through technological innovation.

First drivable prototype to debut at CES 2018

The age of the smart vehicle is coming, driven by technological innovations such as electrification, seamless interconnection, and autonomous driving. BYTON is positioning its products as the "next generation of smart devices for shared mobility and autonomous driving," and the all-new smart human-vehicle interface is a key feature. It includes a 49 inch by 10 inch large-size screen for shared experience, and a touch steering wheel as well as gesture recognition, facial recognition, and emotion recognition, among others, laying a foundation for truly shared and smart mobility and auto piloting.

BYTON plans to launch three models on the same platform in the next five years: an SUV, a sedan and an MPV. The first production SUV model will launch in the fourth quarter of 2019, while the sedan and MPV are scheduled to hit the market in 2021 and 2022, respectively. A critical milestone for BYTON, the brand's first drivable prototype will make its world premiere at CES 2018 in Las Vegas in January 2018. The coming prototype will offer a smart, safe, enjoyable and eco-friendly driving experience with a groundbreaking design language and vehicle-to-vehicle communication system, showcasing BYTON's innovative car building philosophy and technological capabilities.


It's not about refining cars. It's about refining life.

BYTON aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, safe, comfortable and eco-friendly driving and mobility experience.

BYTON derives its name from the phrase "Bytes on Wheels," with "Bytes" representing the internet and "Wheels" symbolizing automobiles. The convergence of the two words epitomizes the seamless blending of digital technology and automobile manufacturing as well as the positioning of BYTON products as next-generation smart devices.

BYTON aims to create a premium brand rooted in China which has a global reach. Its global headquarters, intelligent manufacturing base and R&D center are located in Nanjing, China, while its N.A Headquarters, devoted to intelligent car experience,  autonomous driving, whole vehicle integration and other cutting-edge technologies, is based in the Silicon Valley. The company's vehicle concept and design center is located in Munich. BYTON also has offices in Beijing, Shanghai and Hong Kong to handle external affairs, marketing, sales, design and investor relations.

BYTON's core management team is made up of the world's top experts from China, Europe and the U.S., all of whom have held senior management positions in such innovative companies as BMW, Tesla, Google and Apple. Their expertise covers automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface and supply chain management among other industry sectors, the sum of which represents BYTON's strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.

As an innovation-driven startup, BYTON has completed its series A financing. Current shareholders include BYTON's founding team, Harmony Auto, Aulton Investments, League Automotive Technologies, Legend Capital, an industrial investment fund in Jiangsu, China, and Chengtun Group among other investors.

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The first BYTON vehicle will make its global debut at CES 2018 in Las Vegas.


For further information: BYTON, Ms Amy Huo, Mobile: (312) 918-6547, Email:; Theis Communications, Mr Ronald L. Theis, Mobile: (248) 765-4438, Mobile: (248) 892-6309, Email: