HOBOKEN, N.J., Jan. 5, 2017 /PRNewswire/ -- John Wiley and Sons, Inc., one of America's oldest and most prolific business book publishers, headquartered in Hoboken NJ, announces a new title Digital Sense by Travis Wright and Chris J Snook just in time for the largest global innovation event.
Digital Sense provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework™ and Social Business Strategy Framework, breakdown proven methods for exceeding the expectations that customers form throughout the entirety of the buying journey.
At CES2017, attendees will be delighted and overwhelmed with even more quantum advancements in the way humans work, play, and entertain themselves. Keeping up with the rate of change is nearly impossible as interesting as it may be.
The authors have tackled the impossible in this effort. To make sense of an increasingly complex world so that leaders can increase their ability to focus in on the core decisions they can make to improve growth, customer experience and security around the enterprise.
There is likely to be strong first quarter demand for the title given how many companies domestically and globally are trying to make sense of the rapid change, disruption, and digital opportunities facing their organizations.
The book promises to provide a complete playbook for organizations seeking a more engaged customer experience strategy.
The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. Digital Sense shows you how to compete in today's market, with real-world frameworks for implementation.
- Optimize competitive advantage and customer experience
- Map strategy back to business objectives
- Engage customers with a pragmatic, proven marketing system
- Reorganize sales and marketing to fill talent and knowledge gaps
Today's customer is savvy, with more options than ever before. It's critical to meet them where they are. Engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Digital Sense is available in hardcover and ebook everywhere books are sold. Bulk orders are available from 800-CEOREAD with customizable options and at 45% discounts off MSRP.
Notable thought leaders from Robert Scoble, Peter Shankman, Gerd Leonhard, Scott Brinker, Jeanne Bliss, and Steve Farber have called this the must-read digital marketing/customer experience book of 2017!
"Digital Sense keeps you from being a digital @#%hole and making mistakes that can cause deep pain for those who watch over a company's reputation."
—ROBERT SCOBLE, technical evangelist, futurist, and author at Scobleizer
Interested in interviewing the authors? Contact c@launchha.us
Travis Wright
A marketing technology consultant, digital marketing keynote speaker, tech journalist, growth hacker, entrepreneur, data & analytics geek, podcast host, and mediocre stand-up comic. Learn more http://www.traviswright.com
Chris J Snook
Managing partner at Launch Haus- a venture building firm in Scottsdale AZ. A serial tech and digital agency entrepreneur, brand humanizer, and author, he also mentors entrepreneurs with Founders Institute globally and ASU Project Humanities. Learn more http://www.chrisjsnook.com
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