RB Promotes Healthier Tomorrow Challenge on Indiegogo for Health and Well-Being Entrepreneurs at CES
RB will offer winning health and well-being campaigns an opportunity for exclusive product development, mentoring and routes to market

LAS VEGAS, Jan. 4, 2017 /PRNewswire/ -- RB, the world's leading consumer health and hygiene company, and its Vice President of Innovation, Dave Challis will be at CES to continue sharing its Healthier Tomorrow Challenge, a new start-up programme via Indiegogo, the global platform for entrepreneurs to bring their ideas to life.

The Challenge is aimed at accelerating the pace of innovation for entrepreneurs within the health and well-being sectors, providing an opportunity to deliver their healthy ideas and products into homes worldwide. RB is looking for entrepreneurs with innovative solutions that support its vision for a collaborative environment to create a better, healthier tomorrow.

This opportunity to potentially tap into RB's industry expertise, business connections and mentorship is available exclusively to Indiegogo campaigners whose innovations specifically fit within the following focus categories: respiratory, pain relief, health monitoring, sexual well-being and vitamins, minerals and supplements (VMS) and which fulfil the RB criteria. All Indiegogo campaigner submissions for the RB Healthier Tomorrow Challenge will be reviewed early in January next year and up to five finalists will be selected to pitch their ideas to RB leaders.

"Innovation through entrepreneurship is a huge part of our business. It's in our DNA, which is why this collaboration with Indiegogo is such a perfect fit," said Dave Challis, RB's Head of Innovation. "We're always on the lookout for innovators who we can partner with to discover new solutions that will enable our consumers to lead healthier lives and happier homes. This program enables us to connect with passionate thinkers around the world that, similar to us, are willing to disrupt the health and wellness space to make a real difference in people's lives."

In addition to industry-leading product development support and access to global supply chains, the finalists will be guided by an RB project partner and will receive mentoring from senior RB leaders. Interested Indiegogo health and well-being entrepreneurs worldwide who want to enter should visit https://enterprise.indiegogo.com/RBHealthierTomorrow to submit their projects for consideration by January 17, 2017.

"We're very excited for this collaboration with RB as it strengthens our commitment to helping entrepreneurs through every step of their journey," said Indiegogo Co-Founder, Slava Rubin. "We've seen an incredible amount of growth among health and well-being projects on Indiegogo during the last few years. This program gives entrepreneurs a unique opportunity to be noticed by the RB innovation team and to work with them to bring their innovations to market faster."

About RB:

RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately c. 37,000 people worldwide. Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 companies listed on the London Stock Exchange. We are the global No 1 or No 2 in the majority of our fast-growing categories, driven by an exceptional focus on innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of net revenue.

RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children's largest global partner, with a new vision to radically reduce one of the world's largest killers of under 5s, diarrhoea. 

For more information visit www.rb.com

*RB is the trading name of Reckitt Benckiser group of companies.

About Indiegogo:
Indiegogo is the place for entrepreneurial projects to move quickly from concept to market, amplified by a community of backers who believe the world benefits when every idea gets an equal shot at success. Indiegogo empowers people to unite around the ideas that matter to them and together make those ideas come to life. As the world's first crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project –creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit Indiegogo.com and follow us at Twitter.com/indiegogo and Facebook.com/indiegogo.



For further information: Kate Goulding, 202-683-3166, kate.goulding@qorvismsl.com