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Italy and France organize CES 2022 Pitch Competition among 16 of their start-ups in Green Tech and Health Tech
06 January 2022 - Venetian Expo - Tech West

LAS VEGAS, NV, January 3, 2022 - ICE ITA and Business France, the National Trade Agencies from Italy and France, have selected 8 nominees from each delegation to pitch on the Arena Italia, located in The Venetian Expo, Tech West, Eureka Park, Pavilion/Booth #62724.

Back and in-person at CES Las Vegas after two years, companies had time to develop smart new ideas and technologies. It is not surprising amid Covid-19 to hear predictions that health has been at the heart of people’s preoccupations. There is increased appetite for healthcare technologies, for both innovative therapeutic solutions and devices, as well as transformative digital technologies.

Innovators have a responsibility to guide people into these new trends, because there are also techno-sceptics; i.e. taking time to explain what we’re doing has never been so important.

IoT, Healthtech and AI are the most common categories of France’s startups. Four of them will be on stage to highlight how technologies can improve diagnosis, surgeries techniques, medical check-ups or skills based on neurosciences : BARACODA LABS, OPEN MIND, WEMED and SKINCAST are ready to go global as well as developing European partnership.

The French government has recently launched “France 2030”, a €30 billion green investment plan, in spending on health care, green energy and bringing industry back to France.  Much of that funding was invested into green energy. Green Tech 20 are the top 20 French companies recognized in this field. But definitely, URBAN CANOPER, NEP TECH, BLUENAV and DELMONICOS are on track to become new leaders in restoring urban biodiversity, gas-emission free naval mobility or smart electrical stations.

At CES 2022, Italy brings together a selection of startups representing the brightest minds from the worlds of business, research, education to answer - through commercially-viable products and services - some of the biggest challenges facing humanity today in the health and in the green tech.

For pitch on the healthcare, on stage the portable scanner from Light Science, optimized for fast and reliable mass scanning will be accompanied by M2Test to help diagnose osteoporosis; Fifth Ingenium develops bespoke digital transformation solutions in Healthcare, Industry 4.0. , Education and Training. Bionit Labs is ‘turning disabilities into opportunities’ in the field of Human-Machine Integration.

Italy is also the second largest market for green investments in Europe, with nearly 40 % of the manufacturing industry having implemented Green Technologies. On stage for pitching: Domethics delivers end-to-end solutions in the IoT market, while Beeing is the first-ever beehive designed for home beekeeping.  Element Works specializes in buoys and marine drones to support a sustainable seafood industry while Hexagro works with Latin American partners to deliver urban-vertical farming technologies to cities.

This pitch competition is one of the many ways of cooperation which will come from the Quirinale Treaty signed last November between the 2 countries, covering economy and industry, culture and education, security, cross-border cooperation and foreign affairs.

About the Italian Trade Agency
Since 1926, the Italian Trade Agency, with 79 offices worldwide, has been the Italian government agency entrusted with the mission of promoting trade between Italian companies and foreign markets. With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world. For further information, please visit https://www.ice.it/en/about-us

Contact
Alessandra Rainaldi
Italian Trade Commissioner at ITA Los Angeles Office
losangeles@ice.it  | +1 323.879.0950

About Business France
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Business France has 1,500 personnel, both in France and in 58 countries throughout the world, who work with a network of partners.

For further information, please visit: https://www.businessfrance.fr/en/about-us 

Contact
Nathalie Marchal,
Electronics Trade Advisor from Business France
Nathalie.marchal@businessfrance.fr | +33 7 63 52 83 85

Media Contact:
Eric Dauchy, The Constellation Group,
E: eric.dauchy@theconstellationgroup.eu | P: Cell/WhatsApp/WeChat: +32498513077