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Bodyfriend Wins Third CES Innovation Award for Collaboration with Leading Audio Solutions Company

LOS ANGELES (January 2020) – Bodyfriend, a leading global health and wellness solutions company, partnered with Bang & Olufsen, a global luxury audio brand, to create its QUANTUM Audio Speakers by Bang & Olufsen, which was recently awarded the CES 2021 Innovation Award Product within the Smart Home category.

“We are extremely proud and honored to receive yet another CES award for the work we are doing to develop products that both envelop the senses and assist in stimulating the health and wellness of our customers,” said Changjoo Kim, CEO of Bodyfriend North America. “The partnership with Bang & Olufsen is yet another critical partnership in growing our brand around the world. We look forward to upcoming collaborations to continue enhancing our customer’s overall experience.”

The QUANTUM Audio Speakers by Bang & Olufsen massage chair is set for market launch in April. The chair is designed to excite the senses of hearing and touch by leveraging product features like zero gravity mode, ventilated cooled and heated seats, a new uninterruptible power supply (UPS) and updated structural design to provide comfort, proper stretching and enhanced massage options.

One feature the team at Bodyfriend’s Medical R&D Center has been honing and integrating into their products is the use of artificial intelligence (AI). Bodyfriend’s digital Healthcare Platform relies on AI to recognize the user’s voice and commands and reveal muscles and blood spots stimulated during massage. The QUANTUM Audio Speakers by Bang & Olufsen also leverages empirical statistics and big data to provide a holistic health-consulting menu to users, such as related health and wellness content.

“The cloud-based AI is what truly powers the QUANTUM Audio Speakers by Bang & Olufsen massage chair,” added Kim. “Customers are able to use a full-color, full high-definition 10.1 inch tablet attached to a rotating holder to display information, including user’s health and massage data, recommended content and entertainment played through the incredible Bang & Olufsen integrated sound system.”

About Bodyfriend

Bodyfriend Co., LTD, headquartered in Seoul, South Korea, is an award-winning global healthcare and wellness company with more than 1,300 employees, 1,200 patents and 139 stores (as of 2018), with many more distribution channels being implemented. In less than 10 years, the company has become the number one massage chair brand in South Korea and a leading brand globally, with global partnerships including Lamborghini and Marvel, among others. Bodyfriend also manufacturers a variety of health and wellness products, including a line of GLED facial beauty masks and line of water purifiers. Bodyfriend is the recipient of the CES 2019, 2020 and 2021 Innovation Awards, as well as the Reddot winner for its REX-L massage chair and W Cold and Hot Water Purifier Brain. Please visit for more information.


Bang & Olufsen is a global luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen monobrand stores, online, and in multibrand stores. The company employs around 900 people and operates in more than 70 markets. Bang & Olufsen’s sharesare listed on Nasdaq Copenhagen A/S.

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