WILTON, Conn., Jan. 8, 2019 /PRNewswire/ -- Toluna, leading provider of consumer insights on-demand, today released new research on consumer electronics and technology trends ahead of the Consumer Electronics Show (CES) 2019 in Las Vegas, NV taking place between Jan 8 - 11. Using Toluna's QuickSurveys platform, we studied US consumer adoption, purchase intent, and tech-influenced trends heading into the New Year. Findings highlight the importance of consumer insights for brands and businesses when thinking about new product launches and novel marketing applications for emerging technologies.
Toluna's findings include:
Adoption of technology by consumers
Purchase Intent for new technologies
Tech-influenced trends
As a company focused heavily on technology and its role in how brands engage and communicate with consumers, Jay Rampuria, EVP, Global Business & Corporate Development, and Phil Ahad, EVP, Head of Products and Strategy will be on the ground at CES as part of the Consumer Technology Association, in order to support Toluna's clients and connect with fellow industry leaders.
About Toluna's Consumer Electronics Research
Toluna used its QuickSurveys platform to survey 1,003 US consumers between the ages of 18 and 55+ in December of 2018 to uncover insights on technology trends, purchase intent and adoption of consumer technologies and devices before the start of CES 2019. Toluna inquired consumers about use, ownership, and intended applications for the following technologies or devices: facial recognition technology, VR and/or AR, smart home devices or IoT connected devices, speech recognition / voice search, wearable technology devices, smart or foldable displays, and interactive devices. Consumers were also asked about adoption and purchase intent for products under these three categories: baby tech, sports tech, and sleep tech.
About Toluna
Toluna provides consumer insights designed to empower success in today's on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes.
Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna's managed services, or create fully-customized digital consumer insights programs via our engineered services.
Toluna is committed to promoting Insights on Demand, an entirely new way for businesses to obtain insight and understand constantly shifting consumer sentiment and taste in the on-demand economy. Toluna is a founding member of the Insights on Demand Consortium, a multi-lateral group that's advancing the principles and adoption of Insights on Demand. The company has 24 offices globally spanning Europe, North America, South America, Asia Pacific, and MENA.
SOURCE Toluna