LAS VEGAS, Jan. 9, 2018 /PRNewswire/ -- (CES) -- STM Goods, a leading designer of innovative bags, cases, and accessories for consumer electronics, and Element Case, the creator of original premium grade smart phone accessories, announced today the launch of separate augmented reality (AR) applications that transform the consumer shopping experience. A first within the consumer electronics industry, this ground-breaking technology will give consumers an entirely new way to explore their backpacks and mobile phone cases.

Utilizing augmented reality technology, the apps, available for iOS and Android, showcase computer-generated video and graphics to enhance a real-world setting, creating an interactive experience for the user. The STM Goods application allows consumers to "try-on" the bags, helping them determine which one they would like to purchase based on look, size, color, etc. The app also gives users a virtual tour of the outer and inner features of the bag, including trademarked SlingTech™ technology, innovative Cable Ready™ cable-routing system and more. The app is available for the Kings, Judge and Trilogy bags.

"AR will change the way people interact with our products," said Ethan Nyholm, STM Brands Chief Executive. "Backpacks have traditionally been one of the toughest products to showcase in stores, unless a trained salesperson is there to demonstrate the special aspects of the merchandise, which typically is not the case. Now, thanks to AR, customers can see a demonstration of a product's key features come to life before their eyes."

The Element Case application exhibits and explains the intricacies of their premium protective cases for mobile phones. The app allows users to explore the Black Ops phone case utilizing a 'deconstructed' feature, which showcases an 'exploded' view of the case. This feature gives consumers a detailed look at every part of the case, including the MERC 5™ technology, CNC machined G10 and aircraft grade aluminum, proprietary HIT™ technology and QLC™ locking crowns.

Nyholm added, "Element Case is all about advanced engineering and high-grade materials that maximize user convenience. By bringing an interactive experience with the cases to the customer, we can take detailed and often complicated messaging about a product's attributes and make it easy to grasp visually. We're taking point-of-sale product marketing to another level by leveraging today's technology to go beyond what has long been expected in store. It is the future of marketing and we are on the cutting-edge."

The STM Brands augmented reality experience operates through two mobile apps, one for STM Goods and one for Element Case. Once the app is downloaded, the user can scan triggers to interact with the products. The STM Goods and Element Case AR apps are now available on iTunes and Google Play.

For a full overview of the apps and to download the triggers visit:

www.stmgoods.com.au/stm-app
www.elementcase.com.au/elementcase-app

About STM Brands
STM Goods: The Greater Goods. Since its inception in 1998, STM Goods has become an international leader in the creation of laptop bags, packs, fitted cases and other accessories designed to safeguard digital gear, stylishly.

About Element Case
Element Case: Built for Thrill. Long known as the leader in high-end phone cases, Element Case continues to challenge the status quo with a unique combination of industry-leading protection plus stunning design.

SOURCE STM Brands