LAS VEGAS, Jan. 8, 2018 /PRNewswire/ -- Creative Technology Ltd today announced at CES 2018 that it is collaborating with DTS, Inc. to enable its X-Fi Sonic Carrier to have soundbar-specific DTS:X support, which will be available as a firmware upgrade when ready.

TS:X, the latest technology from DTS, delivers immersive moving surround sound; and now includes a height element. DTS:X places sound where it would occur naturally in space, creating the most lifelike, multi-dimensional audio experience ever. This improved immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Users will now be able to experience the latest DTS:X and all preceding DTS surround sound content through the Sonic Carrier.

The Sonic Carrier which personifies the Audio of Tomorrow is a powerful home entertainment system with 17 drivers in a 15.2 configuration and 1000W RMS power that works out-of-the-box to deliver a fuss-free powerful audio solution, giving the added edge over more complex solutions with multiple discrete speakers and messy wiring.

"With DTS:X, the Sonic Carrier experience will get even more exciting, given its range of immersive DTS:X titles. Along with Dolby Atmos and Creative's SuperWide X-Fi™ technology, Sonic Carrier users will enjoy an amazingly lifelike, multi-dimensional SuperWide 15.2 HD experience," said Sim Wong Hoo, CEO of Creative and creator of the Sonic Carrier. "The performance of the Sonic Carrier is so magical that it has blown many away, industry experts have even dubbed it 'soundbar of the gods'."

"The X-Fi Sonic Carrier incorporated with DTS:X allows consumers to enjoy a compelling immersive surround and height experience without the need to install additional upfiring speakers nor  height speakers in their ceilings. The X-Fi Sonic Carrier's 15.2 configuration does a fine job of executing our DTS:X audio technology to deliver an immersive experience to customers," said Joanna Skrdlant, General Manager of DTS Home Audio Solutions of Xperi, Inc.

Prior to CES 2018, the Sonic Carrier was awarded the Best of CEDIA 2017 Award by AVS Forum, the world's largest AV-enthusiast forum site:
"My mind was completely blown… If somebody asks me to name the best soundbar I've ever heard, I will no longer have any reason to hesitate. I'll simply say, 'Without any question, it's the X-Fi Sonic Carrier from Creative…' The quality of the holographic surround-sound the Creative X-Fi Sonic Carrier puts out is something I have not heard before from any soundbar. Oh, and the subwoofer. Wow." – Mark Henninger, Senior Editor, AVS Forum

Here is what other reviewers and industry insiders are saying about the Sonic Carrier:
"My lord, it was incredible. The Sonic Carrier was able to fill Creative's booth on the busy show floor (in an open exhibition hall at E3) with full, rich sound with the aid of the company's proprietary SuperWide X-Fi tech that can give even compressed stereo sources a panoramic-like soundstage. But more impressively, surround sounds like a bird's song or its fluttering wings felt like they were happening behind and above me." – Jeff Grubb, Reporter at GamesBeat, VentureBeat.com

"The demonstration of the Creative Sonic Carrier was a genuine revelation, the likes of which I haven't experienced in ages. It excelled as both a room-filling home theatre system and as an impressive implementation of Dolby Atmos technology. Hard to believe that it was just the one box, plus subs." – Chris Chiarella, noted audio/video journalist

"I watched the theatrical release of Avatar with my kids in a real cinema. The Avatar demo clip they showed on the new Creative Sonic Carrier was even better than that cinema experience. I could hear the fine details in the jungle atmosphere enveloping me – even the sound of the bugs flying around and above me. It was a hyper-realistic experience." – Madeline Nelson, CEO of Heads Audio

To find out more about the Sonic Carrier, visit soniccarrier.com.

About DTS, Inc.
Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation, has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners' network-connected devices. For more information, please visit www.dts.com.

About Xperi Corporation
Xperi Corporation and its wholly owned subsidiaries, DTS, FotoNation, Invensas and Tessera, are dedicated to creating innovative technology solutions that enable extraordinary experiences for people around the world. Xperi's solutions are licensed by hundreds of leading global partners and have shipped in billions of products in areas including premium audio, broadcast, computational imaging, computer vision, mobile computing and communications, memory, data storage, and 3D semiconductor interconnect and packaging. For more information, please call 408-321-6000 or visit www.xperi.com.

DTS, Xperi and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative drives digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, powerful audiophile-grade amplifiers and digital audio converters, and next-generation home-theatre systems. Creative continues to re-invent the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound Blaster X7 that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets.

Beyond Sound Blaster, Creative has also unveiled X-Fi^® Sonic Carrier: a brand new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse hosts, bridges and enhances a multitude of state-of-the-art technologies and entertainment platforms, and personifies the Audio of Tomorrow.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster, X-Fi, the X-Fi logo, Sonic Carrier, and SuperWide X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. DTS, DTS:X, and the DTS:X logo are registered trademarks or trademarks of DTS, Inc. in the United States and/or other countries. Dolby and Dolby Atmos are registered trademarks of Dolby Laboratories. All other trademarks are the property of their respective owners.

SOURCE Creative Technology Ltd