ViewLift to Power Dedicated Mobile and Connected Device Apps For Global Comedy Brand FailArmy
The Brand's Native Applications Are Currently Available on iOS, Android, and Roku

LOS ANGELES, Dec. 14, 2017 /PRNewswire/ -- FailArmy, a globally recognized comedy brand with more than 30 million followers across social media platforms, has announced the launch of brand new dedicated FailArmy apps for mobile and connected devices. Available now on iOS, Android, and Roku devices, FailArmy applications provide users with access to its extensive library of hilarious content that has racked up more than 20 billion lifetime video views on the web. This launch is powered by ViewLift, an industry leading digital distribution and monetization platform. FailArmy plans to expand onto a variety of OTT devices, with upcoming launches on Apple TV and Amazon Fire TV.

With a massive and engaged fan base across social media and various web video platforms, the FailArmy brand looks to expand further by launching a variety of native applications. FailArmy's premium programming includes hosted shows, formatted series, original vignettes, and, of course, the brand's immensely popular "Fails of the Week" compilation series. Owned by Jukin Media, the brand aims to grow and distribute its content on a variety of different devices to even further broaden its audience reach.

"As FailArmy continues to grow in popularity, fans expect to be able to find their favorite FailArmy content on any device, which is why we partnered with ViewLift," said Josh Kreitzman, SVP, Programming and Publishing at FailArmy parent Jukin Media.

"FailArmy demonstrates why Jukin Media has become one of the most successful media properties on social platforms," noted Manik Bambha, the Chief Digital Officer of ViewLift. "We are looking forward to powering the next phase of their growth, bringing FailArmy's hilarious videos directly to their current fans, and attracting new ones. Branded, direct-to-consumer applications optimized for each device delivers better viewer experiences."

About Jukin Media
Jukin Media is a global entertainment company built on the belief that the future of storytelling is user generated. Jukin provides a wide range of solutions that allow premium brands, publishers, and media networks, to commercially utilize user -generated video content. Jukin produces original content for TV, the web, and emerging platforms, and is owner/ operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, and JukinVideo; the properties combine for more than 75 million fans online and 2.7 billion monthly video views. For more information, visit:   

About ViewLift™
ViewLift is a full-service content distribution platform for the web, OTT, and mobile. Its offering gives media companies, sports leagues and teams, education providers, and others the tools to monetize their content through native branded apps on every major digital device. ViewLift's founding team has strong industry relationships, and brings years of experience as an operator (not just a technology provider) to offer a complete end-to-end solution for creating, launching and monetizing video applications across 30 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers its partners a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; the five owned-and-operated channels of SnagFilms; and others.

Attending CES Show in January 2018? Schedule a meeting with ViewLift to discuss your content distribution goals.


For further information: Jukin Media / FailArmy, Mike Skogmo, 323.932.0960,; ViewLift, Emily Hamilton, 917.289.7010,