AIRPORT CITY, Israel, November 30, 2017 /PRNewswire/ --

My Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ; TASE: MYSZ), the developer and creator of smartphone measurement applications, announced today that it will participate in the international CES innovation tradeshow in Las Vegas on January 9-12, 2018, where it will unveil a technological breakthrough.

In addition, the Company will present its 3 flagship products - SizeUp, TrueSize and BoxSizeID - all based on algorithms that are capable of calculating and recording dimensions through various methods, aiming to simplify matters for customers and improve retailer and supplier revenues:

• SizeUp "Measurement from the Air" application, officially launched at the previous CES tradeshow on January 5, 2017, is a smart "measuring tape" that enables users to perform immediate and accurate Smartphone measurements of smooth or rough surfaces. This product is intended mainly for the home improvement and the do-it-yourself, or DIY, markets. Since its launch, the application that is currently available on 33 types of Smartphones has over 530,000 downloads. To view - Click here.
• TrueSize (Real Size - white Labe product customized for TRUCCO) enables consumers to match the sizes of their outfits with the correct size of an item selected from a retailer's website. To view - Click here.
• BoxSizeId is an intuitive application for measuring parcels, which is intended to improve and manage the work process for shipping companies. The application enables users to easily measure the size of their parcel and accurately calculate the shipping price before delivery. To view a short film about the application - Click here.

"Over the past year since the prior CES tradeshow, we have improved our technology, launched additional products using the measurement algorithm and extended the variety of devices with which the application can be used", said Ronen Luzon, My Size CEO. "I am pleased to say that we will also be presenting new developments and innovations at the tradeshow this year.  We are glad to lead the way in measurement technologies and are proud to play an integral part in the global change introduced by the e-commerce revolution."

The annual CES tradeshow held in Las Vegas is considered among the major platforms for introducing innovation and advanced technology. More than 3,900 companies present at the tradeshow, including, but not limited to, manufacturers, developers and technology, software and hardware specialists.  The tradeshow expects to attract over 170,000 participants from approximately 150 countries. For more information about the trade show - Click here.

About My Size, Inc.  
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website http://www.mysizeid.com. Follow us on Facebook, LinkedIn and Twitter .

Cautionary Statement Regarding Forward-Looking Statements 
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements.  All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved.  Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections.  Known material factors that could cause actual results to differ materially from those in the forward-looking statements include: an active trading market for our common stock may not develop on NASDAQ; the trading price for our common stock may fluctuate significantly; and the Company will continue to be a "controlled company," as defined under NASDAQ rules, and the interests of our controlling stockholder may differ from those of our public stockholders.  Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission.  Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Press Contact:
Eran Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il 
+972-52-440-8020

SOURCE My Size Inc.