AIRPORT CITY, Israel, Jan. 10, 2017 /PRNewswire/ -- @CES 17 and ShowStoppers @ CES 17 -- MySize Inc. (the "Company") (NASDAQ: MYSZ;TASE: MYSZ), developer of unique measurement technology applications for Smartphones, announced today, during a press conference at CES 17, the official launch of its SizeUp DIY "measurement from the air" app for iOS. The android version will be introduced in the near future.

Click here to view a short video illustrating just how SizeUp DIY "measurement from the air" makes shopping easier and more fun than ever.

Click here to download the SizeUp DIY "measurement from the air" app.

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The new technology enables users to instantly and accurately measure just about any object, flat surfaced or otherwise, by moving their Smartphone, in the air, from the starting point to the end point of an object.  Measurements can be taken in either inches or centimeters.

Ms. Billy Pardo, chief of product officer said, "It works like this. First place the phone on one end of an item, flat or not, and then simply place it next on the other end. The app does the rest.  With the 'measurement from the air' version of the SizeUp app, you can now also share measurements with a friend.  And if you forgot the last measurement, no worries, the new 'Last Result' screen will remind you."

"MySize's vast pipeline of smartphone measurement applications are inspiring a paradigm shift in online shopping by empowering customers to always purchase the right size of a product, the first time. SizeUp 'measurement from the air' is intended for customers shopping for home furnishings or who need to send a package. We also have TrueSize, a white label product currently in testing by Trucco, an online apparel retailer in Spain. We recently announced that the launch date of TrueSize on the retailer's website will be disclosed in the coming months," said Mr. Ronen Luzon, CEO of MySize Inc.

About MYSIZE

MySize Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms with broad applications including apparel, e-commerce, shipping and parcel measurement. The technology is driven by several patent-pending algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website. www.mysizeid.com.

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Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements.  All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved.  Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections.  Known material factors that could cause actual results to differ materially from those in the forward-looking statements include: an active trading market for our common stock may not develop on NASDAQ; the trading price for our common stock may fluctuate significantly; and the Company will continue to be a "controlled company," as defined under NASDAQ rules, and the interests of our controlling stockholder may differ from those of our public stockholders.  Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission.  Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Press Contact
Marjie Hadad
MH Communications
marjierhadad@gmail.com 
+972-54-536-5220

SOURCE MySize Inc.