STOW, OH, January 9, 2018 — At CES 2018 Audio-Technica is premiering a host of products that incorporate innovative engineering to set new standards in sound quality and performance. The products making their debut include the ATH-ANC700BT QuietPoint over-ear wireless active noise-cancelling headphones, the ATH-DSR5BT, Audio-Technica’s first wireless in-ear headphones to feature exclusive Pure Digital Drive audio technology, the new top of the line AT-LP7 turntable and more.
“At CES 2018 we’re expanding our wireless headphone models across a wider range of product categories and price points than ever before,” noted Bob Peet, Audio-Technica U.S Marketing Manager. “We’re offering an unprecedented selection of in-ear, over-ear, noise-cancelling, Hi-Res Audio, fitness-oriented and audiophile models and more. In addition, we’re building upon our reputation for high-performance vinyl playback with the AT-LP7, our finest turntable ever.”
Following is an overview of the new products on exhibit at CES 2018 at the Las Vegas Convention Center, Booth 20854, South Hall Lower Level and at The Venetian, Suite 29-336 (January 9 – 12, 2018).
Audio-Technica’s ATH-ANC700BT QuietPoint over-ear wireless active noise-cancelling (ANC) headphones features newly developed ANC technology that operates in a wider frequency range in the low through midrange frequencies than typical ANC designs, for a significant advancement in noise-cancelling performance and audio quality. The ATH-ANC700BT’s ANC microphones are mounted in a location where, unlike typical ANC headphones, they don’t unintentionally pick up some of the generated noise-cancelling signal, which yields improved noise reduction performance.
Available in elegant Gray and Matte Black finishes, the ATH-ANC700BT (SRP: US$199.00, available March 2018) features a new, intuitive touch and swipe control system for answering calls and controlling volume and playback. The ATH-ANC700BT employs large 40 mm drivers for impactful Hi-Res Audio frequency response from 5 Hz – 40,000 Hz when connected with the included 3.5 mm cable. The ATH-ANC700BT provides up to 25 hours of battery life in ANC and Bluetooth® mode and can also be used in wired mode if the battery runs down or to listen with a wired music source.
The ATH-DSR5BT wireless headphones with Pure Digital Drive (SRP: US$399.00, available Spring 2018) is Audio-Technica’s first in-ear model to incorporate this exclusive technology, which made its debut to rave reviews in the company’s over-ear ATH-DSR9BT and ATH-DSR7BT. The award-winning Pure Digital Drive system keeps the audio signal completely digital from source to driver, using a dedicated chipset to eliminate the sonic degradation that can be caused in traditional D/A converters and amplifiers.
The ATH-DSR5BT employs highly responsive Dual-Phase Push-Pull D/A Drivers to receive the digital signals directly from the chipset. Co-developed by Audio-Technica and Trigence Semiconductor, Inc., this unique chipset improves the performance of the Pure Digital Drive system, enabling it to reproduce sound with a wider dynamic range. The headphones support aptX® HD, aptX and AAC codecs (as well as the SBC format), up to 24-bit/48kHz signals in Bluetooth transmission. The rechargeable battery provides approximately eight hours of continuous use (500 hours standby).
The AT-LP7 Belt Drive Turntable making its debut at CES 2018 is the culmination of more than 50 years of Audio-Technica vinyl-playback design expertise. The AT-LP7 (SRP: US$799.00, available March 2018) features numerous refinements including an anti-resonance platter and chassis, VM520EB high-performance phono cartridge, a J-shaped tonearm that incorporates elements of Audio-Technica’s classic 1960s and 1970s designs, a built-in moving magnet/moving coil phono preamp, a speed sensor-monitored motor and more.
Winner of a CES 2018 Innovation Honoree Award, the flagship ATH-ADX5000 open-back headphones are the finest ever created by Audio-Technica. The Hi-Res Audio-capable ATH-ADX5000 (SRP: US$1,999.00, available now) features the company’s patent-pending Core Mount Technology (CMT), which symmetrically positions the driver within an Integrated Driver Unit so that the acoustic space in which the driver is mounted is balanced in both the front and the back of the driver. This configuration provides the ideal amount of bass cancellation, which is necessary for accurate low-frequency response. The ATH-ADX5000’s magnesium frame allows a slim, rigid lightweight construction and the earpads are made of environmentally friendly and comfortable Alcantara microfiber material.
Audio-Technica is expanding its range of wireless in-ear and over-ear headphones with new Solid Bass®, Sonic Sport®, Sound Reality® and other models. The Solid Bass ATH-WS990BT with active noise cancellation and ATH-WS660BT, Sonic Sport ATH-SPORT70BT and ATH-SPORT50BT, Sound Reality ATH-CKR75BT, ATH-CKR55BT, ATH-CKR35BT and the over-ear ATH-S200BT and in-ear ATH-CK200BT available in a variety of styles, colors and price points to accommodate every listening preference and budget. All feature controls for compatible smartphones and portable devices. Depending on the model the headphones offer features such as newly developed Deep Motion Drivers, extended frequency response and Hi-Res Audio capability, ergonomically located controls and much more. (SRP: US$69.00 – US$249.00, available from now through March 2018.)
Winner of a CES Innovation Award, Audio-Technica’s ultra-high-end AT-ART1000 Direct Power Stereo Moving Coil Cartridge places its dual moving coils directly on top of the stylus tip (rather than at the base of the cantilever as in conventional designs) to deliver remarkable fidelity. The AT-ART1000 (SRP: US$4,999.00) is being demonstrated at Audio-Technica’s high-end audio exhibit at The Venetian in Suite 29-336.
Click here for ATH-ANC700BT, ATH-DSR5BT, AT-LP7, ATH-ADX5000, Solid Bass ATH-WS900BT, ATH-WS660BT, Sonic Sport ATH-SPORT70BT and ATH-SPORT50BT, Sound Reality ATH-CKR75BT, ATH-CKR55BT and ATH-CKR35BT, and ATH-S200BT, ATH-CK200BT and AT-ART1000 product profiles and downloadable high-res images.
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Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products.
A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com.
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— For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.
The Bluetooth® word mark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by Audio-Technica Corporation is under license.
aptX is a registered trademark of Qualcomm Technologies, Inc.
Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Ground Level, Booth #20854 and at The Venetian, Suite 29-336 during CES 2018 in Las Vegas, NV.
Contact: Frank Doris
Tel: (631) 645-5668