LAS VEGAS, Jan. 18, 2017 /PRNewswire/ -- Leading smartphone manufacturer Vivo is ranked No. 6 on the "Global Leading Brand for Intelligent and Interconnect Devices" list, and No. 5 on the "Global Leading Smart Phone Brand" list at the "2016-2017 Global Top Brands" Award Ceremony held on CES, sponsored by International Data Group, Inc. (IDG) on January 4, 2017, raising its ranking by 8 and 10 respectively.
"The smartphone market is turning from growth to maturity. In this context, user satisfaction has become a key factor for all smartphone brands," said Alex Feng, Global Vice President of Vivo. "Awards from Global Top Brands are given to top competitive brands in the industry that demonstrate intelligent and smart life ideas, and we're honored that Vivo is recognized to be a brand closer to consumers."
Upgrading its strategy on consumer-oriented R&D, Vivo has put its key focus on delivering a premium photography and audio experience to its users. The three flagship products, Vivo X9, X9 Plus, and Xplay 6 the company presented at CES, highlight the company's new brand tagline "Camera and Music" by introducing Hi-Fi audio and a soft-light camera, two of the most important functions users pay attention to. The strategy has proven successful globally. The company was reported to have achieved 101.1 percent year-over-year growth in terms of market share in 2015 Q3, according to IDC.
"We have conducted in-depth research on consumers' taste and lifestyle sharing, thereby putting more focus on differentiation of portrait photography," continued Feng. "We have just launched our new product, Vivo V5 Plus, that features dual front cameras and upgraded soft-light function. Vivo would like to become not only a smartphone maker, but also a listener as well as a supporter of our users in creating a smarter and more interconnected life."
A young global smartphone brand focusing on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops dynamic and stylish products for passionate young people. The company ranks among the top 5 smartphone brands worldwide according to IDC's Q3 2016 report.