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Nobo Unveils Proprietary Technology to Illuminate New Aspects of Health
New Company’s Flagship B60 Device Measures Hydration in Real-time

MILWAUKEE – January 5, 2016 – For the thousands of attendees at CES and athletes the world over, Nobo, a new digital health company, will be unveiling B60, its flagship hydration wearable at CES 2016. 

Nobo aims to utilize its technology to provide new insights into the human body through previously unmeasured parameters, beginning with hydration status. 

Its initial device – B60 – is a wearable, non-invasive hydration monitor, which tracks the user’s hydration levels in real-time using patent-pending technology in conjunction with a mobile application. 

The goal for B60 is to provide the wearer, their trainer or their healthcare provider the full range of critical hydration information – from dehydration to over-hydration and everything in between.  The company plans to develop its future line of monitoring equipment with the same design intent – to illuminate previously unmeasured aspects of health and well-being.

“It is my hope that by utilizing technology designed to reveal new insights into the body, trainers will be better able to understand their athletes, clinicians will be able to better understand their patients,and  consumers will be better able to understand their bodies,” said Russ Rymut, founder and CEO of Nobo.

Nobo will launch its B60 product line at a press conference at CES on Tuesday, January 5 at 1:30 PM PST, at Mandalay Bay (South CC, Level 3, Palm A).  It will also be featuring its flagship product line in its booth (#80132) at Eureka Park at the Sands Expo throughout CES 2016.

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About Nobo
Headquartered near Milwaukee, Wis., Nobo is a technology company that develops non-invasive sensing technologies for clinicians, athletic trainers and motivated consumers to approach and understand the human body in entirely new ways. The company helps its users measure and interpret important physiologic signals so they can act on the results to improve health and physical performance. Nobo's first product is a wearable device that continuously measures an individual's fluid and hydration levels. For more information about Nobo and its technology, please visit www.nobo.io.