PicoBrew was founded in Seattle in 2010 by brothers Bill and Jim Mitchell, a former Microsoft executive and food scientist, along with engineer Avi Geiger. Combining their food science and technology expertise with their passion for homebrewing, they set out to improve the craft beer brewing process for small producers and homebrewers. PicoBrew introduced its flagship product, the award-winning Zymatic® automatic beer-brewing appliance for beer brewing professionals and homebrewers, in 2013. The Pico™, designed for consumer craft beer enthusiasts, followed in 2016. Both machines are designed to improve the precision, repeatability and overall quality of the brewing process to create consistently delicious craft beer.