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Coyne Public Relations
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CASIO TO RELEASE PRO TREK SMART WATCH FOR THE OUTDOORS IN A LIMITED-EDITION COLOR
Deep White Color Scheme Inspired by Crystalline Fluorite

DOVER, NJ, January 9, 2018 – Casio America, Inc. announced today a new addition to the PRO TREK Smart series of wrist watches for outdoor enthusiasts. The WSD-F20WE features a fluorite white color scheme inspired by crystalline fluorite. A limited edition of just 1,500 watches will be released worldwide in Spring 2018. 

The WSD-F20WE is a limited-edition color model of the WSD-F20 series, featuring white as a base color to provide an accent to colorful outdoor wear. The fluorite white scheme is inspired by the color of crystalline fluorite, which is sometimes used as a raw material in outdoor wear. The white color features a clear-coat to give a deep multilayer finish with crystalline-like depth.

“We are excited to continue to expand on what consumers have come to know and love from our PRO TREK collection with a limited-edition release like this one,” said David Johnson, vice president of Casio’s Timepiece Division. “The WSD-F20WE is more than just a new color scheme; it’s a testament to the work we put in to provide the best for our fans.”

In addition to the new colorway, Casio is also releasing a new watch display called “Journey” that makes travel even more fun. Journey shows a map of the current location in the background of the analog-style watch display. When the user saves events with locations to Google Calendar, the watch displays up to three upcoming events and a map of the next scheduled destination. Users can save destinations beforehand from an itinerary, such as outdoor destinations or sightseeing spots, so that they always have a view of the next destination to look forward to and a map to guide them. Journey can also be installed on WSD-F20/F20S/F20X models.

For additional information on Casio’s PRO TREK collection of timepieces, please visit www.PROTREK.Casio.com

About PRO TREK Smart
Casio’s PRO TREK Smart line of watches is geared for outdoor enthusiasts. Powered by Android Wear 2.0, these timepieces are equipped with a variety of features ideal for outdoor adventures including GPS, Location Memory, Moment Setter, and more. These timepieces also boast Casio’s Triple Sensor technology, in addition to a dual-layer LCD and water resistance. Casio’s PRO TREK Smart line offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK Smart line of timepieces, please visit: http://wsd.casio.com/us/en/ 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casio.com/home

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MEDIA INQUIRIES ONLY CONTACT:

            Kyle Ragonese
Coyne Public Relations 
(973) 588-2000
kragonese@coynepr.com

S. Vander Schans/ A. Colasacco-Sharpe
CASIO AMERICA, INC.
(973) 361-5400
svanderschans@casio.com

acolasacco@casio.com