NEWARK, Calif., Jan. 5, 2017 /PRNewswire/ -- Delta ID Inc., a leader in consumer-grade iris scanning technology, introduced its iris scanning technology for automotive at CES® 2017. Delta ID has collaborated with Gentex Corporation (NASDAQ: GNTX) to demonstrate the use of iris scanning as a secure, reliable and convenient way to identify and authenticate the driver in a car, and as a way to elevate the security of automobiles during the driving experience.

Delta ID and Gentex will demonstrate (booth #7326 LVCC) a rearview mirror that will scan the iris of the driver upon entering the vehicle and gets ready to drive. If authorized, the driver will be able to immediately start the vehicle while the vehicle automatically adjusts to personalized in-cabin experience settings in the form of adjusted seats and mirrors, pre-defined music favorites and GPS locations, etc.

Delta ID and Gentex have entered into a strategic partnership to bring iris scanning technology to automotive. Gentex's rearview mirrors will integrate Delta ID's Active IRIS® technology. Both companies believe the iris is the right modality for in-car biometric identification and authentication, and rearview mirrors are the right place to integrate iris. The integrated solution provides a high level of security along with convenience and reliability of use. The companies envision their joint offerings to enable novel use cases in the cars of the future.

"We believe driver identification will play a critical role in car sharing, in-car payment and the autonomous driving space," said Steve Downing, Senior Vice President at Gentex Corporation. "Delta ID 's proven iris scanning technology combined with Gentex's display-integrated rearview mirrors will bring fast, reliable and secure iris scanning to build these use cases and enhance the in-cabin experience for the cars of the future."

Delta ID's ActiveIRIS technology combines its patented hardware design and advanced software algorithm to bring iris scanning and recognition to consumer devices that is fast and easy to use. Delta ID was the first company to bring iris scanning and recognition technology to smartphones in May 2015. Since then the company has launched its ActiveIRIS technology in multiple devices from various OEMs, and maintains its leadership position in the industry with respect to speed, usability and reliability of iris scanning for mobile devices.

"We believe iris scanner integrated rearview mirrors provide auto drivers with both higher security and convenience of touchless identification and authentication," said Salil Prabhakar, president and CEO of Delta ID. "Gentex has been leading the advancements in rearview mirrors in the industry. It has been a privilege to work with Gentex in designing and developing this novel solution that may end up changing the way we interact with our cars forever," he added.

About Delta ID
Delta ID was founded in 2011 with the mission to bring secure and convenient biometric authentication to mass market computing devices. Delta ID's ActiveIRIS® technology includes patented hardware design and software to enable iris recognition using simple hardware that can be easily integrated in mobile and PC devices. Delta ID is based in Newark, California and backed by Intel Capital and other strategic investors. For more information, please visit http://www.deltaid.com.

SOURCE Delta ID Inc.