LAS VEGAS, Jan. 3, 2017 /PRNewswire/ -- At CES 2017 from Jan. 4‒8 in Las Vegas, Microsoft Corp., NXP Semiconductors, IAV, and auto mobility partners Cubic Telecom, Esri and Swiss Re will showcase their collective vision of safe and secure end-to-end mobility through a highly automated driving demonstration and experience.
From the Gold Lot/North Plaza NP-2 of the Las Vegas Convention Center, CES attendees can take a test drive in a highly automated vehicle to understand how the cloud and artificial intelligence can enable personalized in-car experiences. Attendees will see how cars securely "talk" to other cars, how they monitor what is happening in their surroundings to improve safety, and how cars can adapt to different driving styles to deliver more personal driving experiences. Participants will also learn how these emerging technologies will enable new, flexible insurance models.
The following technology will be integrated into the conceptual demonstration at CES:
"As cars get smarter, they need more software and analytics capabilities," said Kevin Dallas, corporate vice president of business development for Microsoft. "This collaboration at CES 2017 is another example of how we work together to continue testing, to see what sticks, and to help automakers bring truly personalized experiences to drivers and services that learn unique behaviors and can make improvements over time."
"Self-driving cars must be perfectly safe and secure," said Lars Reger, senior vice president and chief technology officer of automotive at NXP Semiconductors. "This requires firstly: an array of high-performance sensors; secondly: a powerful detection and sensor fusion system complemented with cloud connectivity; and thirdly: an efficient system play with industry leaders. We are happy to see all of this come together in our joint showcase at CES."
"IAV has several test vehicles demonstrating the current state of this future technology in Europe and in the United States," said Karsten Schulze, senior vice president of active safety and driver assistance at IAV. "Those vehicles have already covered a huge number of miles with almost no intervention from the driver."
CES attendees interested in seeing the live connected vehicle demonstration can participate in a drive event, located at the Gold Lot/North Plaza NP-2 from Jan. 5-8. Executives from all participating companies will be onsite to detail the technology.
Members of the media can book a demonstration on the Jan. 4 media day or at another time through Jan. 8. Send a request by email to arrange a time.
Microsoft (Nasdaq "MSFT" @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
Links to all partner webpages
Microsoft (Nasdaq "MSFT" @Microsoft): www.microsoft.com
NXP Semiconductors (NASDAQ "NXPI" @NXP): www.nxp.com/automotive
IAV Automotive Engineering: https://www.iav.com/
Esri: (@Esri): http://www.esri.com/
Swiss Re: http://www.swissre.com/
Cubic Telecom: (@cubictelecom): http://www.cubictelecom.com
SOURCE Microsoft Corp.