News Releases

Continental Named as CES 2017 Innovation Awards Honoree
- The company's Short Range Radar with Trailer Merge Assist and Trailer Length Detection recognized as a leading technology in the Vehicle Intelligence category.
- First of its kind system that allows blind spot warning while towing and automatically detects a trailer's length.

AUBURN HILLS, Mich., Nov. 11, 2016 /PRNewswire/ -- International automotive supplier and technology company Continental today announced that is has been named a CES 2017 Innovation Awards Honoree in the Vehicle Intelligence category for its Short Range Radar with Trailer Merge Assist and Trailer Length Detection technology. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 28 product categories.

"Technologies that are selected as CES Innovation Honorees demonstrate an incredible level of innovation and engineering in an industry where the bar is set remarkably high," said Samir Salman, CEO of Continental, North America. "Continental is honored to receive this award which exemplifies our commitment to safety by engineering leading automotive technologies."

Continental's state-of-the-art Short Range Radar with Trailer Merge Assist and Trailer Length Detection is a "black box" sensor mounted in the rear/side area of the vehicle. The radar uses intelligent sensing with a new software feature allowing for the blind spot detection to be enhanced and extended by sophisticated object tracking, measurement and length detection algorithms allowing for the extended warning.

"The intelligent radar detects the trailer, automatically measures its length and extends the warning zone to the area beyond the trailer," said Lutz Kuehnke, Head of Advanced Driver Assistance Systems, Continental, North America. "These features reduce the risk of accidents and increases driver confidence while towing and merging a vehicle with a trailer."

This is the first blind spot warning system that allows a driver to enjoy the function without driver input even while towing a trailer. Systems without this feature either disable the warning while towing a trailer or experience unintended or false warnings from the trailer.

The Short Range Radar is just one environmental sensor within Continental's comprehensive product portfolio of future-oriented advanced driver assistance systems (ADAS). Continental offers ADAS safety products and functions, as well as system solutions for assisted and automated driving including Long Range Radar, Camera, Surround View, High Flash 3-D Lidar and electronic control units.

Continental's Short Range Radar with Trailer Merge Assist and Trailer Length Detection will be displayed at CES 2017, which runs January 5-8, 2017, in Las Vegas.

The prestigious CES Innovation Awards are sponsored by the Consumer Technology Association (CTA), the producer of CES 2017, the global gathering place for all who thrive on the business of consumer technologies, and have been recognizing achievements in product design and engineering since 1976.

Entries are evaluated on their engineering, aesthetic and design qualities, intended function and user value, unique features present and how the design and innovation of the product directly compares to other products in the marketplace. Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market.

CES 2017 Innovation Honoree products are featured on

Continental at CES
Visit Continental at CES 2017, Thursday, January 5 through Sunday, January 8, at North Hall Booth #3128. Continental will also showcase its latest automotive innovations and technologies in a private exhibit at the Renaissance Hotel. An invitation only media event has been scheduled on January 5. Please contact Mary Arraf for details.

Check out Continental CES 2017 highlights on Twitter: #ContinentalCES

About Continental
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2015, the corporation generated sales of €39.2 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental currently employs approximately 218,000 people in 55 countries.

For the latest Continental news and information, follow us on:

SOURCE Continental

For further information: Contact for Journalists: Mary Arraf, Communications Manager, North America, Continental, One Continental Drive, Auburn Hills, MI 48326, Phone:+1-248-393-5509, E-mail: